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Can you still make money selling Frozen Yogurt?
September 20th, 2025 by Neil Williams
The short answer is yes you can. It’s still a great business but it has matured over the past 5 years. This fact does present more opportunity if you play your cards right.There’s still a lot of cash to be made opening a froyo store. You just need to be a little smarter than you needed to be in the past. A few years ago if you had money and some energy, you could make a lot of mistakes and still make money. You still can you just need to be a little more strategic about it.
No longer can you simply drop $400k on a franchise store and expect it to be a huge success. There are still pockets in large markets for good locations, but the bigger opportunity lies in smaller stores in smaller markets with less competition.
The positive to an industry reaching maturity is that it has now become a proven, money making business concept. Frozen Yogurt is no different than a coffee shop or a restaurant or deli or any other food service business. Bad location or negligent management can bring a store down. It is a basic business cycle.
The way I see it, there are a couple of ways you can protect your downside and have the best shot at being successful.
1) Purchase a full store worth of used equipment or a machine package deal plus new “rest of the store equipment”. This limits your investment and gives you a shorter period to reach payback on that investment. As you know by now, we help match up sellers with buyers and we build in protective measures for both parties. I mention this because you need to be very careful if you buy used equipment directly from a seller. It’s risky. Buying from Turnkey Parlor will ensure that you are buying what makes sense for your concept. We won’t let you buy the wrong equipment. We manage shipping and fully insure it for damage – shipping used machines is not easy. We also include a warranty with all of our machines. I can’t tell you how many people bought used equipment only to come to me later wanting me to help them sell it because the electrical didn’t match what they had in their location.
2) Go new, but limit the # of machines – Its comforting to buy new equipment with full warranties. And sometimes there isn’t a used full store available that fits your needs this makes sense. Going used isn’t for everybody. We can help you with brand new equipment packages that are reasonably priced helping keep the investment as low as possible.
Whatever path you choose, we are here to help you along. Our hope is that you value the fact that we are about as neutral a party as you will find in the business. We sell all the brands and will not push you one way or the other. We do our best to present unbiased information and hope that this translates into equipment sales for us. Its not a complicated strategy.
Sincerely,
Neil
Neil Williams | Founder & CEO
Keyword Farm, LLC dba Turnkey Parlor
930 Flynn Rd. Unit H Camarillo, CA 93012
