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My Humble Beginnings in Paradise

June 9, 2019

My Humble Beginnings in Paradise

Neil on a plane










The year was 1988. I was in Florida at the time, working for Multi-Vest Options in Ft. Lauderdale, shortly after graduating from Florida State. The phone rang and my older brother John said…..”Neil, I bought an ice cream delivery truck and just shipped it to St. Thomas. I need help. I’ll pay you $250 a week and give you a share of the business.”


At the time, I was clearing about $175 a week, so it didn’t take long for me to quickly blurt out, “I’m in!” A little history…. We grew up in Puerto Rico. Our father moved there from Chicago in the sixties and started a successful direct marketing business. John did a few years in different stateside colleges but did not graduate. Instead, he took flying lessons and got his pilot’s license. He started a distribution business where he would fly fresh produce from Puerto Rico to the US Virgin Islands, The British Virgin Islands and further down the Lesser Antilles. My brother was obsessed with perfection and delivering the perfect product. I remember helping him one summer while I was still in college. We were sorting through cases of apples preparing to fly them to St. Lucia. John made me go through each and every apple in each and every case and remove the bad ones and replace them with good ones. I asked him why he was so worried about an apple having a bruise, especially if it was in the middle of the case. Who would know? He said that the best way to grow your business is to deliver a better than expected product and delight your customer each and every time. “Over deliver Neil, and they will keep calling you back”


All I could think of at the time was, my back hurts….when do we pack up and hit the beach? Needless to say, word got around fast and more and more customers wanted to buy product from that guy that flies in from Puerto Rico. The business flourished. But John only had one plane, and he could only carry so much produce. He started looking for a higher profit product. No, not “that”– although drugs were exactly what was going through each and every customs agent John had to face. They found it hard to believe that John was actually trying to build a business around flying produce. As crazy as it seems, he was doing exactly that.


Enter ice cream, a much more profitable product than produce!


John noticed that the ice cream on the supermarket shelves and ice cream parlors in these islands was almost always re-frozen. Horrible quality, at a high price. People accepted it and figured that this was the way ice cream was. Icy, grainy, sandy. He saw an opportunity and ran with it. He developed a system of double corrugated cardboard boxes lined with polystyrene (like the inside of your basic foam cooler). While inside the walk in freezer of the ice cream distributor in Puerto Rico, John packed and sealed the boxes to ensure that the tubs and pints remained rock solid. The flight was about an hour long, and John could get about 5 hours out of these boxes before the ice cream began to suffer. The 5 hours would give just enough time to get to the last account and deliver perfect product. Once done in the walk in freezer, he would pack the boxes in his van, head for the airport and take off for that day’s island. Upon landing, he would quickly rent a pick up truck, clear customs, load up the boxes and head out to sell his accounts, who had pre-ordered the product. I’m not making this up…..although it seems hard to believe that anyone would try to build a business around this concept. Once John tired of the constant every day rush to avoid “meltdown” he realized that he needed to buy a truck. That is when I got the call and moved to St. Thomas, the island with the most promise.


Saint Thomas airport









John continued to fly the product in, but we decided to concentrate on building the business on St. Thomas. The picture at the start of this post is of the two of us, John by the plane and me loading Haagen-Dazs bars into the truck. John would fly back to PR, and I would calmly go out and make deliveries. About a year later, my brother Michael joined the business. We bought another truck and Michael moved to St. Croix, to develop that market. I remember how John would always set goals and break-even points around the number of boxes we could sell in a given week. He would say things like, “when we get to 90 boxes a week, we’ll be making some decent money… we need to open some more accounts to get there”. All I can remember was thinking, boxes? Boxes? We need to start thinking in dollars and another way to grow this business. It didn’t take long for John to start thinking in the same terms. At this point, we were starting to move enough product to start buying it in Florida and shipping frozen containers down to the islands.


We built walk in freezers on both St. Thomas and St. Croix. Our suppliers (Haagen-Dazs and Dreyer’s/Edy’s) were very happy with our performance and John was given the rights to distribute the Dreyer’s/Edy’s line for “the big island” – Puerto Rico. He later added Ben & Jerry’s to the mix. By 1998, we had built a business with over 15 route trucks in Puerto Rico, St. Thomas and St. Croix. John and Michael are still actively managing the business today. In 2001, I started to get “island fever” and decided to move my family (wife Amy and two girls, Chelsea and Coco) to North Carolina where I began to develop


I still talk with my brothers on a regular basis and frequently bore others with our constant ice cream business conversations. So, the moral is….I’m really not sure……. No, all kidding aside, the moral is….. work hard, “over deliver” on your promises and good things will come your way. The goal at is to offer the “best apples” possible to my customers on a daily basis. So far, this approach has helped me build a really solid, rapidly growing business. is visited by thousands of prospects a month, many who turn into long term customers. If you have a story you would like to tell, or would like to comment on my story, please do so. Thanks for reading this post.



Neil Williams, President of Keyword Farms LLC


Nelson Dipping Cabinets – BD16DIP, BD12DIP, BD8DIP, BD6DIP,BD4DIP,HV

November 9, 2018

Operating Condition for Nelson Model 12DIP. 16DIP, 12DIP-HV, 16DIP-HV

Nelson BD16DIP

Nelson BD16DIP

1 )  TO CHANGE TEMPERATURE SETTING Press the “SET” key to display the current temperature set point, which will flash, then release the set key.   Use the UP & DOWN arrow keys to adjust to the new temperature set point.   Press and release the “SET” key to lock in the new temperature setting.   After about 10-15 seconds, the temperature control will display the current temperature.


The Nelson visual display ice cream cabinets require a store temperature of 75 degrees (F) and 55% RH.


1.  The cabinets need to be installed with regard to moving air currents such as fans, air conditioning vents, or open doors.  Moving air around the cabinet will cause excessive frost buildup and may prevent the cabinet from achieving proper temperatures.   2.  The display cabinets must be located away from windows that would allow direct sunlight into the cabinet.   3.  The Nelson 12DIP-HV and 16DIP-HV require the compressor vents to be free and open on both the operator side(air intake) and the customer side (air exhaust).   BLOCKING THE CUSTOMER COMPRESSOR VENT WILL CA– USE THE COMPRESSOR TO OVERHEAT AND CA– USE POOR PERFORMANCE.   4.  The cabinets must be cleaned regularly to keep frost build-up to a minimum.  Nelson cabinets are all stainless steel interiors and the frost can be scraped off the sidewalls daily, reducing the need to completely empty the freezer for a total defrost.   EXCESSIVE FROST BUILD-UP WILL PREVENT THE DIPPING CABINET FROM ACHIEVING OPTIMUM TEMPERATURES     Nelson equipment must always be connected to a properly grounded electrical outlet per local electrical standards.   The cabinets, per NSF guidelines, should be caulked to the floor with an NSF-grade silicone sealant or the cabinet should have casters installed.

3 )  Trouble-Shooting guide.

  I. Compressor does not start.   1. Check electrical supply to insure outlet is working properly.   2.  Check on/off switch located below the temperature display   3.  If compressor does not start and temperature display is on, then: a.  verify integrity of wires into the temperature display. b.  verify the integrity of the wiring from the temperature display to the compressor. c.  verify the operation of the temperature control and the temperature probe. replace and/or repair as needed 4. check to verify compressor is not defective and replace if necessary.   II.  Cabinet is too cold   1.  Refer to the temperature-adjustment instructions and set the temperature to a higher number (warmer).  Generally, it is recommended that you do not adjust more than a couple of degrees at a time.   2.  If the compressor runs continuously and adjusting the temperature control to a higher (warmer) number does not cut off the compressor, then verify the integrity of the temperature control: a.  verify the integrity of the wiring of the temperature control. b.  verify the temperature control shuts off the compressor as required. c.  verify the temperature control probe is seated adequately in the well above the                                compressor.  The probe should be inserted into the well about 12″ or 25-30 cm.   III.  Cabinet is too warm. Before beginning work on a cabinet that is too warm, make sure the cabinet has been cleaned and defrosted and that the compressor air flow is not restricted in any way.   1.  Refer to the temperature-adjustment instructions and set the temperature to a lower number             (colder).  Generally, it is recommended that you do not adjust more than 2 degrees at a time.   2.  If compressor runs continuously and cabinet is too warm and temperature control is         functioning properly.   a. Check items 1 through 4 above under “Installation Guidelines” to make sure the                                   environment of the cabinet location is suitable.   b.  Check to insure that the condenser fan motor(s) are functioning properly.  Some units                  have 2 condenser fans and both must be working for proper operation.   c.  insure that the air flow over the compressor is not blocked or reduced by dirt or                          debris.  Compressor/condenser compartment must be kept clean.   If the conditions above are correct and the cabinet is still too warm, it will be necessary for a technician to check the integrity of the refrigeration system, which requires special tools and training. IV.  Checking the refrigeration system: All Nelson cabinets are equipped with a low-side access valve for charging the system and diagnostics of the refrigeration system.  All Nelson dipping cabinets use capillary tubes for control of the refrigeration flow.   DO NOT ADD A HIGH-SIDE VALVE TO THE SYSTEM.  IT CA– USES LEAKS AND BLEEDS TOO MUCH REFRIGERANT FROM THE SYSTEM.   Capillary Tube systems are somewhat critically charged and the high side valve should not be used.  All trouble-shooting can be determined from looking at the low side pressure reading.   1.  When operating properly, one should observe a cabinet temperature of approximately 0 DEG (F) or -18 DEG (C) and a low side temperature of approximately 12 psig +/- 2psi.   The suction line to the compressor should be cold but there should not be frost on the       compressor housing.  A slight glaze or frost on the suction line close to the compressor is ok.   2.  If the low side pressure is below 10 psig, then the system is short refrigerant and should be        checked for leaks.   3.  Particular attention should be paid the the cap on the low-side access valve and the sealing stem of the valve, particularly if the cabinet has sat without being used for an extended period of time.   4.  If the low side pressure is above 0 psig and below 10 psig, some refrigerant may have seeped out since the cabinet left the factory.  It is suggested that approximately 1 oz of R404a be added to the system.  After operating the unit for about 30 minutes, observe the low side pressure.  If it is still below 10 psig, then add 1 more oz of R404a.   5.  If the low side pressure is below 0 psig (running in a vacuum) then thoroughly check for leaks in the system.  If none are found, add refrigerant to the system and observe the low side pressure.   If the low side pressure does not increase with added refrigerant, (up to 12 oz. of R404a) but stays in a vacuum or near 0 psig, then most likely the capillary tube is plugged or the filer/drier is blocked.  Replace the filter drier, unblock the capillary tube, then recharge the system.   6.  If the low side pressure is above 12 psig, then slowly remove a small amount of refrigerant from the system until you achieve a balance of around 10-12 psig low side pressure and 0 (F) or -18 (C) temperatures in the cabinet.   7.  If the low side pressure is around 10-12 psig and the suction line is warm to touch and the freezer is too warm, then the compressor may be weak and need replacement.
Next BLOG POST –>  My Humble Beginnings in Paradise
OTHER BLOG POST –>  Make Your Own Ice Cream or Buy 3 Gallon Containers from a Distributor?

Used Stoelting F-431 – Frozen Yogurt Machine (Floor Model)


Used F-431used frozen yogurt machine model f-431
Only one machine left. These are not suited for a self serve operation. It is a
higher end, more expensive unit with a pump. It is suited for a full serve ice cream or yogurt store
where you sell by the serving – not by weight. It yields a fuller, lighter, more profitable product.
Stoelting F-431 – Less than 2 Years Old – Soft Serve / Frozen Yogurt Machine 
Single Phase, Air Cooled. Two Flavors and a Twist.
$9,700 Shipping to 48 states included. Price is firm. Cost $15K+ new. F431 Stoelting Spec Sheet

Spec Sheet

November 4, 2018

Ice Cream machine spec sheets – Taylor, Stoelting, Electro Freeze Note: We cannot guarantee all of these spec sheets are completely up to date.
spec sheet Taylor 104 – Spec Sheet for Batch Ice Cream Freezer (104)
spec sheet Taylor 336 – Spec Sheet for Taylor Soft Serve Freezer (336)
spec sheet Taylor 432 – Spec Sheet for Taylor Frozen Beverage Freezer (432)
spec sheet Taylor 490 – Spec Sheet for Taylor Shake Freezer (490)
spec sheet Taylor 632 – Spec Sheet for Soft Serve Combination Freezer (632)
spec sheet Taylor 702 – Spec Sheet for Taylor Soft Serve Freezer (702)
spec sheet Taylor 741 – Spec Sheet for Taylor Soft Serve Single pump Freezer (741)
spec sheet Taylor 772 – Spec Sheet for Taylor two flavor Soft Serve Freezer (772)
spec sheet Taylor 791 – Spec Sheet for Taylor Soft Serve Freezer (791)
spec sheet Taylor 794 – Spec Sheet for Taylor Soft Serve Freezer (794)
spec sheet Taylor 8752 – Spec Sheet for Taylor single pump Soft Serve Freezer (8752)
spec sheet Taylor 8756 – Spec Sheet for Taylor twin pump Soft Serve Freezer (8756)
spec sheet Taylor C001 – Spec Sheet for Taylor Continuious Dispensing Custard Freezer (C001)
spec sheet Taylor C002 – Spec Sheet for Taylor Continuious Dispensing Custard Freezer (C002)
spec sheet Taylor C043 -Spec Sheet for Taylor Continuious Dispensing Custard Dispenser ( C 043 / C043 / C-043 )
spec sheet Taylor C122 – Spec Sheet for Taylors ( C122 / C 122 / C-122)
spec sheet Taylor C161 – Spec Sheet for Taylors ( C161 / C 161 / C-161 )
spec sheet Taylor C606 – Spec Sheet for Taylors ( C606 / C 606 / C-606 )
spec sheet Taylor C706 – Spec Sheet for Taylors ( C706 / C 706 / C-706 )
spec sheet Taylor C707 – Spec Sheet for Taylors ( C707 / C 707 / C-707 )
spec sheet Taylor C708 – Spec Sheet for Taylors ( C708 / C 708 / C-708 )
spec sheet Taylor C709 – Spec Sheet for Taylors ( C709 / C 709 / C-709 )
spec sheet Taylor C712 – Spec Sheet for Taylors ( C712 / C 712 / C-712 )
spec sheet Taylor C713 – Spec Sheet for Taylors ( C713 / C 713 / C-713 )
spec sheet Taylor C716 – Spec Sheet for Taylors ( C716 / C 716 / C-716 )
spec sheet Taylor C717 – Spec Sheet for Taylors ( C717 / C 717 / C-717 )
spec sheet Taylor C722 – Spec Sheet for Taylors ( C722 / C 722 / C-722 )
spec sheet Taylor C722 ADA – Spec Sheet for Taylors ( C722 ADA / C 722 ADA / C-722 ADA )
spec sheet Taylor C723 – Spec Sheet for Taylors ( C723 / C 723 / C-723 )
spec sheet Taylor C723 ADA – Spec Sheet for Taylors ( C723 ADA / C 723 ADA / C-723 ADA )

8 Stoelting F-231 Used Frozen Yogurt Machines plus assorted Equipment – Full Store – UPDATED 2018*

August 1, 2018

$1500 Flat Rate Shipping 48 States, Fully Insured, 100% Warranty Not sure if this is the right machine for you? Click HERE to get free machine comparison guide Price: $21,500.00    
This listing is a Package Deal with (8) Used Stoelting Single Phase (1 PHZ) water cooled 2013 frozen yogurt machines, (1) topping bar and (1) 3 bowl sink.
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Seller paid over $140k for this equipment barely 1 year ago.Your price is $75,900 and we will pay up to $3500 in shipping costs out of our own pocket. In addition, you get a 90 day warranty fund of up to $2500 for any parts or service or training needed within the first 90 days the machines are put into operation. You have a 6 month window to get the machines into operation. 8-Stoelting F231-30912-ADI 3 phase, air cooled soft serve machines 2 terminal Sunrise POS system. (scales, printers froyo specific software) True T-49 double door Fridge True T-49 double door freezer Cadco ½ convection oven JBT-48 Buffet with sneezeguard (18 cold topping bar – stand alone) JBT-36 Buffet with sneezeguard (12 cold topping bar – stand alone) 2 –Server Hot fudge dispensers 2- Eagle group 48inch prep tables Star Waffle cone maker 8inch Wadden – 24 flavor system Metalfrio glass door display freezer for frozen pies 8.6 Cubic feet 18-  Rossetto wall mounted topping dispensers (6 sets of 3) Furniture: paid about $6000.00 for all the furniture 2 custom booths, crimson red vinyl. 6 bar height werzalit top tables stone color 4@36 in dia 2@28 in dia 9 table height werzalit top tables stone color 28 in dia 36 – 3 slat metal ladder back chairs, frame finish, light silver..crimson red vinyl seats 24 – 3 slat metal ladder back bar stool, frame finish light silver, crimson red vinyl seats Many other smallwares.. Topping bins, bins for the buffets, spoons, 4 boxes of 600 each, red 20 oz cups 2 boxes of 600 each, white 24 oz cups

Used Frozen Yogurt Machines – Good or Bad Idea?

February 3, 2018

Soft Serve Frozen Yogurt Machine Buyers Guide and Information
So… you want to add soft-serve ice cream or frozen yogurt, but starting to realize the machines aren’t cheap. Going new would be nice, but at an average cost of $15k for a two flavor machine you’re having second thoughts. Hmm…doing the math, that is a lot of soft ice cream or frozen yogurt to sell before you achieve payback on the investment. So you start thinking about used and search google. This starts to give you a headache because there are so many choices, and you can’t tell what is a good deal and what isn’t. Or who you can trust not to sell you garbage. You also need to make sure the machines are the right model for the type of store you want to open. This can be tricky. There are companies out there who rebuild older machines, but the catch is that they have old technologies. This can be a huge problem. I wouldn’t buy an older model (I draw the line at 10 years old, anything within 10 years old is still a relatively new machine in machine years – they last a long time) machine for many reasons – higher electrical requirements, no refrigerated hoppers and a host of other problems. But these guys who rebuild machines won’t be up front about how old the machines are, and if you don’t know how to figure that out, you can be taken for a ride.   We all know that Frozen Yogurt machines can be expensive. In my opinion, the better road to take is to buy a good quality used machine if you are able to get one. You must make sure you buy it from a reputable dealer. Buying from individuals is taking a much bigger risk because most of them are interested in selling you the machine they own as quickly as possible. This means they won’t really be offering what you work best for your business and your customers. Individual sellers also don’t properly represent what they have, because most don’t even know the specs of their own machines! Buying from Craigslist or Ebay, is also very risky. At TurnKey Parlor, we will help walk you through the machine that makes most sense for your business AND your budget.   Two things that can help: 1) Download our free soft serve machine comparison guide HERE 2) Sign-up for our Used Equipment update list below, so you’ll receive a weekly email with the latest and greatest used machines each time our used inventory is updated.  

— USED Nelson BDCX with Canopy

August 25, 2014

Sorry, These Units have SOLD!

CLICK HERE for our current — USED Equipment!

Or, Sign up for our — USED EQUIPMENT e-mail Listing Below!

YES! Send me an e-mail when — USED EQUIPMENT Category is Updated with new arrivals

— USED Nelson BDCX with Canopy

Used Nelson BDC-8X cold plate cart with canopy. 2 years old. Normally close to $6k with shipping, your price is $3990. If you’re looking to sell Frozen Novelties then the BDC8X Ice Cream Push Cart with a Canopy, this is the cart for you. This ice cream cold plate cart gives you the freedom to sell your novelties wherever you please. The cold plates can hold temp for up to 12 hours without the need for electricity or dry ice.

14 day warranty on ALL Used Equipment. We will fix any mechanical problems as long as they are reported within the first 14 days

  • Specifications
  • Lid locks standard on all models
  • Base frame to be welded aluminum
  • All exposed corners welded and polished smooth
  • Finished exterior to be white Lexan, standard
  • Wheels to be 6″ or 8″ diameter (2) swivel locks, (2) rigid
  • Interior of cart is 24 gallons
  • Bottom drain for defrost
  • Condensing unit on glide-out base with service valves
  • Carts to have 5 year limited warranty for cold plate failure, insulation failure or internal tubing leaks

BARELY — USED 2013 BDC8 Nelson Novelty Cart

Your price $2490.00 includes shipping

Savings $650.00. Normal cost on this cart new is $3140.

Call soon this one will not last. Seller purchased it last year and due to health problems had to retire. So it only saw a few days of action. EXCELLENT condition, like new. It’s in perfect working order. We guarantee it. If for some reason it isn’t working when you get it, we will send a tech out to fix it. No questions asked.

Barely used 2013 Nelson BDC 8 Novelty Cold Plate Cart NSF approval

Thanks for reading this post!

Neil Williams

President – KeyWord Farm, LLC


Used Frozen Yogurt Store Equipent for Sale – Six Electro Freeze Machines $65,900

August 24, 2014

Frozen Yogurt Store for Sale New YorkSuper Cool New York City Themed Frozen Yogurt Store Equipment for Sale – Barely One Year Old – Featuring Six Electro Freeze SL-500 Machines and assorted equipment listed below. Seller paid over $130k just last year. Your price today is $65,900 with a $3,000 shipping credit (we pay up to $3k in shipping costs) plus a $2,500 warranty fund (90 days after machines are first operated or 6 months after you receive them, whatever comes first) Store was beautifully done, sparing no expense, but the super high NYC rent makes profitability a real challenge.

See equipment list below and more pictures after that.

6 SL 500 Electro Freeze Water Cooled Machines 1 bally walk in refrigerator 5 10 by 7 6 wide stainless steel floor 30 inch super door M9 POS System with 2 Ipads and 2 Scales 1 JBT-60 2 DOOR TOPPING UNIT PD 1 M3F24- SINGLE DOOR STORAGE FREEZER ALL SNEEZE GUARDS WIRED SHELVING ALL SHELVING INCLUDES WALL AND SELF 3 COMPARTMENT SINK, PREP SINK, HAND WASH SINK TOPPING BAR HOLDS 36 TOPPINGS ALL STAINLESS STEEL ALL POTTS, PANS, UTENSILS, TOPPING BAR STAINLESS STEEL PANS PD LED DISPLAYS ( wraps around the whole store) PD 9500.00 Stainless steel storage looks like a train with 2 tvs inside  PD 14,500 EVERYTHING YOU NEED TO OPEN INCLUDES ALL FURNITURE NEEDED used walk in cooler frozen yogurt storeused walkin case for yogurt storeused elctro freez machines for yogurt storefront of machine IMG_0725 IMG_0449 freezer backmachine2 back machine

Six Used Taylor Model 794 Water Cooled 3 phase plus assorted equipment $56,900

August 13, 2014

used taylor 794 frozen yoguhrt machines Six Taylor Model 794-33 water cooled three phase machines plus assorted equipment. $56,900 gets it all. Machines are in great condition. Made in 2011 and saw less than 3 years of operation.  You get up to $3,500 in free shipping costs and a $2500 warranty fund for any parts and service needed on any equipment during the first 90 days after they are put into operation. Also included: Walk in refrigerator (9′ X 8′), Aloha POS system with scale and printer, sinks, refrigerated drop in and sneeze-guard. taylor water cooled machines taylor used 794 aloha pos system 20140726_171425 3 bowl sink prep 20140726_170324 20140728_183656 20140809_123554 walk in cooler racking inside walk in 20140809_123018 20140809_122936 20140809_122829 20140809_122726 20140809_122545 20140809_122246

5 Used Stoelting F-231 Machines + Assorted Equipment $22,500.00 – UPDATED 2018**

100% warranty guarantees working condition of all equipment. Fully Insured during shipping. Call us for Shipping Quote. Not sure if this is the right machine for you?

Click HERE to get free machine comparison guide

Price: $22,500.00



3 Machine Yogurt Store Package – Machines are used, everything else is brand new. You get the 3 machines, a POS system, a 12-18 refrigerated topping bar, a 2 door commercial refrigerator, a 1 door commercial freezer,

  • One (1) Single Terminal POS System (Register) and Scale

Frozen Yogurt Store Scale Register POS

  • One (1) Refrigerated Topping Bar (12-18 toppings)

Image result for jbt36

  • One (1) TWO DOOR Refrigerator (to thaw frozen yogurt liquid mix)

  • One (1) ONE DOOR Freezer (store frozen yogurt liquid mix longer term)

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Note: The second store featured in this video is the one we are offering here. Starts at 3:19 into the video. Five Stoelting F-231 Air cooled single phase machines plus a lot of other equipment. Details to come. The video below was taken when the store opened, so the equipment was brand new in the video. The equipment is still in great condition. Pictures of actual equipment will be posted shortly, but the video will give you a good idea of what is included. Keep in mind that this offer is of the SECOND store in this video, 5 machine store starting at 3:19 in the video.