Via Veneto Italian Ice – a Good Choice? Let’s Review

Italian Ice Business Via Veneto Turnkey Parlor

Via Veneto Italian Ice - A solid choice

A lot of people are trying to figure out the best way to jump into the Italian ice business, and for good reason. It can be really profitable. Notice that I didn’t say easy. You have to be willing to put in the time, even if the plan is for it to be a part time gig to supplement your full time job. I think Via Veneto Italian Ice is a good supplier to consider  if you’re not ready to make your own. In this post, I’ll provide a review of Via Veneto as a company, as well as Via Veneto’s distribution and marketing strengths.

There are a lot of options out there and all these choices can make it hard to decide which way to go.

Here are some reasons why I like  Via Veneto.

1. They will happily sell you full pallets of Italian Ice, but they also have independent distributors in many parts of the country – primarily the Northeast and Southeast. See the end of this blog for more details.  This is a big deal. Paying a little more for a tub of ice, and being able to buy small quantities that are delivered directly to you is a HUGE advantage for most people just starting out. Why? Managing pallet inventories can get tricky and expensive. For one, you have to rent cold storage space in order to stock your water ice (another common term for Italian Ice).

In the event there is no local distributor in the market you plan to sell in, then the 4 gallon plastic tubs that Via Veneto uses are a great plus. They protect the product well, and you can see if the product has suffered heat shock and separated. The fact is the tubs will be handled frequently and the plastic tubs are stronger than cardboard. Plus, they’ll  last for up to 2 years (they are coded) as long as they are stored properly (zero or below zero).

2. At Via Veneto, you can actually speak to someone (Jim @ 800-339-6010) who will take the time to talk to you. This can sometimes be tough during busy season, but Jim is a straight shooter – if he can’t walk you through a question, he’ll ask you to give him a call back.

Now on  to Italian ice carts and what I recommend.

The BD6-CE-00 or the BD4-CE-00 are what a lot of folks have been using for Via Veneto product over the past couple of years. Seems to be a perfect cart for those 4 gallon tubs. 3-5 weeks lead time to ship.

Keep in mind that this cart does not include a hand washing sink, and your county might require something to that effect. Maybe not….if you tell them Italian ice is water based…you might get away with using a different scoop for each flavor. Meeting health department requirements is your responsibility, so make sure you are clear on what they want. To see a good article on an inexpensive way to try and meet that hand washing station requirement that some states have, click HERE.
Click HERE for a good trailer option for towing the cart.

Prices quoted below are subject to change. NOTE: Nobody will sell you a Nelson cart for lower than we will. Not even if you go to Nelson direct.

We guarantee we’ll give the lowest price…period!

  • Cost on the BD6-CE-00, with cold plates is $4149 + $375 shipping (includes lid locking bar, digital thermostat, umbrella bracket and square glass sneeze guard as well as other standard features)
    • Fits 6 of the Via Veneto tubs on top, 4 in storage underneath
  • Cost on the BD4-CE-00, with cold plates is $3449 + $350 shipping (includes lid locking bar, digital thermostat, umbrella bracket and square glass sneeze guard as well as other standard features)
    • Fits 4 of the Via Veneto tubs on top, 2 in storage underneath

If you end up needing the sink, you would want the BD6-CE-03. Goes for about $5500 without cold plates or $6200 with cold plates.

Here are a couple of pictures of what a BD6-CE-00 looks like. This guy was using Via Veneto product, but branding it under his own label, Roma Ice.
Keep in mind that we can do the graphics for you, but it costs around $600. Most of the time, you can have a local sign or print company do a vinyl graphic for
a fraction of that cost. The BD4-CE-00 is the same thing, just a little smaller.

Roma_Cart2.jpg

Roma_Cart1.jpg

See a drawing of  the BD4-CE-00 below:

drawing of BD4-ce-00.jpg


See a drawing of  the BD6-CE-00 below:

drawing of bd6-ce-00.jpg

 

If you end up needing a hand washing cart on your cart, you will want to go with a BD6-CE-03, which is pictured below;


Rita's Italian Ice Cart with sink Nelson

BD6-CE-03 Cart with sink pictured above. Also includes optional fold down cash drawer.

Add $125 for an umbrella, unless you have a custom umbrella or you will be using a Via Veneto Umbrella.
If you purchase the one we stock, this is what it looks like:

italian ice umbrella.jpg

More specs on the Nelson carts below:

All Nelson ooutdoor ice cream pushcarts are manufactured with stainless steel bottoms to minimize the chances of interior corrosion when product is left melted inside the freezer cart.

The tops on the Nelson ice cream carts are made of stainless steel with welded corners.

All Nelson carts are equipped with the finest cart wheels in the industry- long-lasting, natural rubber wheels with natural UV protection against sunlight that embrittles cheaper wheels

All electrically operated Nelson ice cream carts will be ETL or UL listed for outdoor use.

All Nelson ice cream carts will be NSF listed for the appropriate use.

All Nelson ice cream pushcarts will have over sized electrical power cords suitable for outdoor use.

Lid locks are provided on all ice cream carts as standard equipment.

All Nelson ice cream carts have heavy-duty welded aluminum base frames for maximum strength and minimum weight.

Nelson carts are standard for ice cream novelty temperatures.  Alternate uses, such as carts for Italian ice, water ice, other products can be specified at time of order for other temperatures.

Nelson ice cream carts specified for scooping ice cream, for Italian ice or water ice, or for gelato will have digital temperature control to provide precise setting of the desired temperatures.

Standard specs for both models:

  • Lid locks standard on all models.
  • Top to be stainless steel, standard. Optional solid surface materials.
  • Base frame to be welded aluminum.
  • All exposed corners welded and polished smooth.
  • Finished exterior with white lexan standard.
  • Wheels to be 6″ diameter (2) swivel w/locks, (2) rigid. Load rating of wheel to be a minimum of 350 lbs. each. Optional 8″ casters available.
  • Interior of cart to be stainless steel, standard.
  • Bottom drain installed for defrost.
  • Carts to have 5 year limited warranty against cold plate failure, insulation failure or internal tubing leaks.
  • Carts to be NSF and ETL listed for outdoor use.
  • 115 volts, optional 220.
  • Sink system requires separate 15 amps of 115v. electric service.

Another option you might consider, is the BDC-8. The door is smaller, so you can’t reach the tubs as easily, and it doesn’t include a sneeze guard, but it costs less than the BD6-CE-00 and the BD4-CE-00. And it is a cold plate cart. Which means its good for up to 12 house without electricity.


Your cost = $2874 + $290 shipping = $3164. Add $125 for an umbrella (see it HERE) – or buy your own locally – the bracket holds any standard umbrella. Note: Canopy is not included in this price. If you want the canopy shown in the video, add $1500. Custom Grahics are $600. Most people have the graphics done locally in vinyl decals for example. Going to a local printer will save you some $. We also have a generic “Italian ice” graphic as show in the picture below. If no graphics are ordered from us, the carts ship with plain white “lexan” – which is like plexiglass, and you can apply the vinyl decals to those panels.

Watch video on the BDC-8  HERE

Model BDC8 Ice Cream Push Cart

* Capacity 8.5 cu.ft.
* Approx 850 Novelties or (6) 3-gal cans top +(4) lower storage, 10 ice cream tubs total.
* Cold Plates Standard
* 1/3 h.p. compressor
* R404a refrigerant
* 115 volts, 6 amps

Generic Italian Ice graphic package ($450):

ITALIAN-ICE-coloradjust.gif

 

Generic Ice Cream Graphics ($450)

clt-6 w ice cream graphicsJPG.JPG

More information on the product and distribution alternatives direct from the Via Veneto website:

If you’re considering investment in the booming Italian ice industry and looking for a supplier of bulk product for hand dipping read this page carefully — know what you are buying.

There can be problems with Italian Ice products known as Separation & Crystalization. Separation taking place when the heaver-than-water ingredients separate from the water base and end up in the bottom of the container in a gooey unpalatable mess. Crystalization is the flavorless ice left on the top.

VIA VENETO ITALIAN ICE, INC. HAS LEARNED HOW TO CONTROL THE PROBLEM OF SEPARATION & CRYSTALLIZATION.

Storage
Via Veneto award winning, superior quality, Italian Ice can be stored for two years or more maintaining a constant zero degree fahrenheit while in the original sealed container.

Serving
For ease of serving we suggest 10 to 12 degrees F. for your serving freezer temperature which will maintain the product for a minimum of 16 weeks. The reason for the warmer than storage temperature is that the product is frozen to hard to scoop at 0 deg. F.and also at this temp. the flavor is at maximum.

See the Quality —- Via Veneto Italian Ice is packed in see-through four gallon heavy wall plastic containers so you can view the quality before you open the container or accept delivery. A solid color from top to bottom assures quality; a very dark color in the bottom with a pale color in the rest of the container indicates separation.

Via Veneto Italian Ice containers are date coded with a gasket lid and have a tamper-evident seal for your peace of mind.

DISTRIBUTION

WHOLESALE DISTRIBUTORS (For Via Veneto Italian Ice)

If you are a frozen food distributor and you are interested in distributing
Via Veneto Italian Ice please call 800-339-6010

 

Hershey’s Premium Ice Cream
(Serving Locations Connecticut to Florida)
P.O. Box 1821
Harrisburg, Pa 17105-1821
1-(888)-240-1905
info@hersheyicecream.com 

 

Bova Foods
4365 County Line Rd.
Chalfont, Pa 18914
(800) 966-2682
(215) 977-1130
bovafoods@voicenet.com
Serving Eastern Pa, South Jersey and Delaware

Premium Distributors, Inc.
330 Franklin Road
Marietta, GA 30065
(770) 424-8851 phone 

 

Premium Distributors, Inc.
5099 Enterprise Drive
N. Charleston, SC 29420
(843) 552-8085 phone

 

Premium Distributors, Inc.
19 Airview Drive
Greenville, SC 29607
(864) 234-7863 phone

Please post any questions or comments below that you might have.

Or give us a call to talk about what type of cart might be best for you.

Thanks!

 

Neil Williams
President

877-817-5716

877-632-2210 (fax)

KeyWord Farm, LLC

1289 Fordham Blvd, Suite 117

Chapel Hill, NC 27514

www.TurnKeyParlor.com
www.FreezerPlanet.com

sales@turnkeyparlor.com
BLOG My Humble Beginnings in Paradise

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18 Responses to Via Veneto Italian Ice – a Good Choice? Let’s Review
  1. Anthony
    March 21, 2011 | 7:59 am

    Very good article Neil! I agree Via Veneto is an excellent product for all the reasons you stated. Those plastic tubs are a lot easier to work with than any of the other distributors that I have seen. The way that they stack is a nice feature. Like you said Jim has a tremendous amount of knowledge about the biz and was great to me.

  2. Kimberly
    March 21, 2011 | 8:43 am

    Thank you very much for this article. I have spoken to Jim on numerous occasions and he has always been very informative. I was still debating between Via Veneto and one other company in California, but after reading this article, I believe you have helped me make my decision. Thank you for the emails you send out and hard work you do towards informing the business person.

  3. Chida
    March 21, 2011 | 1:55 pm

    Harbour freight has these little trailers for $ 179.00

  4. Kim
    March 23, 2011 | 7:22 am

    I think Via Veneto is a great product. I would like to know how much grams of sugar are in each flavor per serving or tub. If you can find that out I think it would be a really excellent product. I know it’s fat free, dairy free but you will not find out how much sugar content is in their product and get it on paper. That’s a little scary! Good luck on finding that one out.

    • caetano hoffler
      July 16, 2011 | 5:04 am

      ha neil wood a enclose triler work if i only used it for my icecream bussines and can keep the cart pluged in?

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Make Your Own Ice Cream or Buy 3 Gallon Containers from a Distributor?

Make Your Own Ice CreamWhat’s the better option, making your own ice cream or buying and reselling 3 gallon tubs of  a recognized brand? Truthfully, there is no right answer. Both could be great options. This  post will simply to outline reasons why you would go in one direction vs. the other depending on your specific situation and your specific goals.

This question is frequently debated and asked by almost everyone planning to enter the ice cream store business. In my opinion, it depends on many factors.  I encourage those of you who make your own or buy a national brand in 3 gallon cans to post what led you to your specific strategy.

I’ll start with the benefits of buying a national or strong regional ice cream brand that is pre-packaged in 3 or 2.5 gallon round tubs:

  • People like to buy what they are familiar with
  • Initial investment is lower – you only have to buy dipping cabinets and storage cabinets vs. a batch freezer, hardening cabinet, dipping cabinets, etc.
  • Less machinery means less utilities expense
  • Product consistency – making your own can also be consistent if you are the only one doing it, but once you have employees start making ice cream too, it can get tricky to maintain that consistency
  • Simplicity – no manufacturing labor - you buy 3 gallon tubs from an ice cream distributor, you drop them in the dipping cabinet and scoop away

Ok, now we move on to why making your own ice cream  might be the best choice:

  • Cost – normal markup on ice cream you purchase from a distributor allows you to make around 70% gross profit when charging what the market will bear.  In other words, if you charge $2 for a scoop, your cost is about $.60 for that scoop. When you make your own, the materials cost is much lower. That $2 scoop should cost you more  like $.30-$.40. If you make Italian Ices, your cost is even less
  • Exclusivity – Only YOU can sell your ice cream. Customers can buy national brands in many parlors and can also pick them up at the local grocery store
  • Variety – With an Emery-Thompson Batch Freezer, you can make not only ice cream, but you can also make your own Italian Ice and Gelato.
  • Homemade - People love homemade ice cream. Customers like the idea that the ice cream is made fresh and with a local twist to it. Customers like to see and know the owner of the business
  • Creativity – You can invent new flavors. You can make changes to the product suit your region’s tastes. You can hold contests for new flavors using social media tools. The options are limitless
  • CLICK HERE FOR INFO ON BUYING PLASTIC ICE CREAM CONTAINERS

As you can see, the decision to make your own or purchase a pre-made product depends on many factors. You can make good money with both options.  For those who are on a tighter budget, the best option might be to start with a pre-packaged product.  For those of you who are creative and have the necessary start-up financing, you might want to consider making your own.

Look forward to hearing the comments and stories of those who have made the decision one way or another.

Interested in attending a FREE, live webcast on how to make ice cream, gelato and italian ice? Click the link below to read more and to sign up if you’re up for it. Don’t forget to come back here and post your comments!

Thanks again for reading this post!

Neil

CLICK HERE TO SIGN UP FOR FREE, LIVE WEBINAR ON HOW TO MAKE ICE CREAM, GELATO AND ITALIAN ICE

TurnKeyParlor.com


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